In the upcoming 2010 elections, the candidate with an authentic populist appeal will win.
Why?
After two years of Obama, voters will be disillusioned with top-down governing and liberal elitism and will be looking horizontally – not “up” -- to candidates that understand their lives and values. The 2010 election, then, will mirror the midterm election of 1994. During this election, Newt Gingrich promised voters that he’d try to enact ten legislative changes, the “Contract with America.” His appeal was populist.
The upcoming election in 2010 will also mirror the presidential election of 1976 when Jimmy Carter made his famous evangelical, Southern and “awe shucks” appeal to ordinary voters.
Both 1994 and 1976 offer instructive hindsight for Republican candidates in 2010.
If populism is so popular, you ask, why did Barack Obama win? After all, ordinary voters never thought Barack Obama was a populist, yet he won. His appeal was Hollywoodish. Almost sexy. To voters, he was the quintessential elitist – an Ivy-trained lawyer, both urbane and urban. His demeanor was calm, controlled and reasonable delivered with a smooth, baratone voice. Voters knew Obama was elitist and voted for him anyway. At that time, voters wanted to be led.
But voters never want to be ruled.
Obama miscalculated -- he rules, not leads, and he can't quite cover up his disdain for ordinary voters. Obama’s elitism has had its brief appeal to ordinary voters. Though voters can be fooled, they aren’t fools. They won't fall for Obama's elitism again.
Part of the problem is that Obama is a pretender. He's not truly elite and it shows. Voters seem to be doubting his elite status, wondering if he's really all he seemed to be during the campaign. Authenticity, then, is key, here. If the economy continues to tank, his elite status will be jeapordized for elites, more than populists, are judged on results, not promises. This seems to be happening. Slowly. Obama’s schtick is losing appeal among independent and centrist voters. To them, he’s not believable. He’s not “better” than they are. Or, wiser. And, to make it worse, he’s looking more like an incompetent demagogue than a well-educated, progressive leader.
The other problem, which is a bit more serious, is that elitist candidates rarely win for good reason -- elitism rubs against the grain of egalitarian values held by most Americans. Obama got away with elitism because of his minority status. He played up his African-American heritage precisely because it nullified his elitism. He can only play this card once, however. Once elected, he'll have a track record of accomplishments and failures to which opponents can point.
For these reasons, by 2010, Obama-style elitism will have run its course. By then, voters will be looking for candidates who won’t gut their 401k and the value of their savings. They’ll want someone who understands their need for cheap gas, pickup trucks, 30-year mortgages and predictable food prices. They'll want competence and authenticity.
And they’ll vote for change. Change they can believe in.
This voter “remorse” will be expressed in populist terms. For populists, by definition, respect the values and aspirations of ordinary people … unlike Obama. They strive for a grassroots, participatory democracy in which ordinary people have the power to order and structure their own lives … unlike Obama. Populists have a gut-level suspicion of elitists and believe they can order their own lives better than elitists can order their lives for them. Thus, they’ll reject Obama and his underexperienced, overeducated staff.
True populists are deeply moved, to the point of awe, by how ordinary people collectively order their lives in families, small communities and NGOs (non-governmental organizations). This is why populist movements in the mid-1970s emerged from church-based, “civil societies;” a web of like-thinking “little platoons” of government-wary, religious collectivities. Together, churches and synagogues comprise the biggest NGO in the United States. This remains true today.
In contemporary American political history, populism is followed by elitism ... elitism by populism, in a multi-year cycle. In 1976, Carter won by appealing to populists. At that time, his appeal seemed authentic to most voters. After eight years of President’s Nixon and Ford – Nixon’s economic views are similar to Obama’s, interestingly – Carter intuitively shunned the elitist we-know-what’s-good-for-the-economy approach of his predecessors. In an interview in U.S. News and World Report during his first campaign, Carter said, “… my political support, my advice and my concern come directly from the people themselves, not from powerful intermediaries or representatives of special interest groups.” Carter’s populism, then, was a carefully crafted commonality, a way of saying to the voters that he, too, was middle class, hard working, ordinary and equally uncomfortable with the behavior and values of elitists.
We know, in hindsight, that Carter’s populism was elitism in drag. But at the time, Carter seemed authentic. When he ruled as an elitist, he was defeated in 1980 by true populist, Ronald Reagan.
Reagan governed as a populist, or tried to. His anecdotes were working class. Ordinary Americans easily identified with his baseball and small town stories. Reagan didn’t talk about eating arugula but backyard barbeques. He rode a horse and lived on a ranch. To many, he seemed grandfatherly and comfortable with power, not egotistical or overreaching. In short, Reagan was congenial and likeable; a true populist.
He was also ordinary writ large. People could understand and identify with him without envy or disdain. And Reagan, to his credit, genuinely liked the ordinary people who loved him. His populism was based on mutual trust.
Obama can’t and won’t appeal to Americans like Reagan. He’s just too petty, insecure and power-hungry. He's too elitist, not elite. He’s humorless, unlikeable and arrogant. For this reason, centrist and Independent voters – the swing vote – will increasingly view Obama as both out-of-touch and incompetent and vote for populists in the upcoming mid-term election.
Obama’s personal popularity is below that of President George Bush at a comparable time in his presidency and the popularity of many of his policies is net-negative. Though wannabe elitists, particularly those in the MSM, treat Obama as a demi-god, ordinary Americans aren’t listening to them, exclusively. They have other sources for news such as narrowcasted channels on television and the Internet. The days of “mass” indoctrination are over.
Obama timed his election well, for he’ll be the last media-created president. He won't be the last elitist, but he'll be the last president put into office by fellow elitists in the MSM.
The next president will be a populist. And the upcoming mid-term election will favor populists, in either party.

